The 5 P's of Marketing Execution [Live Training]

Most companies have little or no structure in their marketing.

They may or may not be:

• Operating with a strategy
• Getting tasks and projects done on time
• Working with the right people
• Measuring performance
• Getting the results they want

It’s like throwing spaghetti on the wall and seeing what sticks.

And if we’re not careful, we as consultants, can fall into this very trap and start reacting and throwing our own spaghetti at the wall with our clients.

Not good for anyone.

That’s because nobody teaches us how to operate marketing in a structured and comprehensive way.

My goal is to fix all that.

This Wednesday at 11 am PST, I’m kicking off a 3-part workshop on my 5 P’s of Marketing Execution.

This training is a result of advising clients on their marketing for going on 8 years, not including my freelance and agency work before that.

The 5 P’s are designed to give you a birds-eye view of your client’s entire marketing program. It helps you see the big picture and quickly diagnose what parts of their marketing need to be worked on next.

What are the 5 P’s of Marketing Execution?

1. Planning Planning is everything from strategy development to tactical roadmaps, setting timelines, and establishing budgets.

It is what happens before, during, and after work gets done. It never ends. I have a process to help you do it in a relatively simple way.

2. PeopleYou need the right people on hand to work on anything that comes your way.

Like paints on a palette, if you have the right colours, you can paint almost anything. I’ll cover the six core seats to have on every bus so you can operate with the ingredients you need.

3. ProjectsProjects are anything that gets done once and doesn’t recur.

They include everything from a single task to a major initiative. They can’t be turned into SOPs—you just execute them according to a plan. There’s a simple way to do this that doesn’t involve complex project management tools.

4. Processes Processes are the things you do that repeat.

Maybe they have a set schedule, such as daily, weekly, monthly, or quarterly. Or maybe they don’t have a repeating schedule but they reoccur on some general timeline. These all need to be designed and/or documented so the machine can function properly and produce consistent results over time.

5. PerformanceEverything above leads to one thing: the performance.

This is the sausage that comes out of the sausage maker. You either get the desired results or you need to go back and fix parts of the system above. I use a KPI spreadsheet. Reporting dashboards are fine but nothing beats a spreadsheet. I’ll get into why I think that is, how to create one, what to include, and more.

Benefits of the 5 P’s

1. You will look and act like a professional marketing consultant
2. You can focus on improving a system not a series of tactics
3. It gives you a common language to use with your clients
4. Your clients turn their marketing spaghetti into IP assets
5. The system reduces your clients’ key person risk (eg. you and/or their staff members)
6. The system increases the value of your clients’ businesses in the case of investment or acquisition
7. You and your clients will see more consistent and repeatable results